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  • Writer's pictureGrant Ongstad

Can AI write your SaaS content for you? [I tried 4 top AI writing tools. This is what happened]



To be completely honest with you, I’d rather you pay me to write content for you than to turn to a robot.


But I’ve got to give credit where credit is due. AI is doing some pretty great things, especially with writing.


These days, it’s hard to find a content producer that doesn’t put their drafts through grammarly for a second set of eyes and we know marketers increasingly rely on AI assisted technologies to find keywords, create enticing titles and generate content ideas.


For instance, Frase has a free blog title generator that takes keywords and outputs title suggestions.


But can AI write most of your content for you? If so, how does it compare to the human touch?


I wanted to put it to the test.


I tried 4 popular AI writing tools and entered the same prompt “Can AI Write Your SaaS Content For You?”. Here is how they stacked up.


HyperWrite




HyperWrite is marketed as ‘Your Personal Writing Assistant’. It has a free plugin that uses advanced algorithms to generate titles, create intro paragraphs, make grammar suggestions, create entire blog outlines and even help generate ideas on what to write about.


You can take HyperWrite along with you on google docs, gmail, outlook and medium to seriously up your writing game.





I used the introduction generator to create the following content. All I had to do was enter a title and I let the tool do the rest. Here are the results using “Can AI Write Your SaaS Content For you?”


“SaaS companies are popping up everywhere. But how can you stand out amongst the competition? How can you boost your website traffic, get more leads, and convert them into paying customers? One way is to use AI to write your SaaS content. Here’s how it works.”


That’s a solid intro. There is nothing grammatically wrong with it. It starts with an observation, albeit shallow, and moves into a question that a business might be asking. It then sets up a nice transition that will move the reader to the body. Not bad.


I’d be comfortable using parts of this in an introduction for inspiration, but it’s not a very good introduction on its own. My title is a question “Can AI Write Your SaaS Content For You?”. The generated introduction doesn’t seem to allude to the question, instead it seems to offer an overview of AI Writing, which presumably isn’t what the audience wants.


I’d develop a more compelling transition, such as “Should you be paying someone to write your content or does AI offer a cheaper, more effective alternative? We analyzed the data for answers.”


Jasper




Jasper is an extensive AI Writing platform that boasts huge clients like IBM and Airbnb. Jasper offers tools to help writers and marketers create original content that helps rank for SEO


You can do pretty neat things like repurpose existing content to spin up new ideas or simply tell Jasper what you want to write about and let it do its magic.


I signed up for a free trial to test it out. As with HyperWrite, I gave the same input. Here was the result.


“As a marketer, you know that content is key to your success. But creating high-quality content can be time-consuming and difficult. What if there was a way to outsource your content creation to artificial intelligence? AI can write your SaaS content for you, and it's already being used by some of the biggest brands in the world. Read on to find out how it works and how you can start using AI to create killer content for your business”


Again, another solid intro. I like some of the words used, like ‘killer’. I think Jasper did a little better at a more interesting hook, appealing to the audience right away. It does seem to spit out standard complaints about creating content, such as ‘time-consuming’ and ‘difficult’ but given the little input I provided, it’s still pretty impressive.


Like HyperWrite, the intro transition to the body doesn’t play off the title. I’m asking a question about the efficacy of AI writing and the intro is already trying to sell me on it. If my title was a How To - it would make more sense.


Ink




Ink has an extremely expansive toolkit, almost too much to keep track of. They offer copy, social post, email templates and much more. The free options are really neat.


I ran the same test on Ink.

“As a marketer, you know that content is king. But what if you don't have the time or resources to write all of your content yourself? That's where AI comes in. In this blog post, we'll discuss how AI can help you write your SaaS content. We'll also give you some examples of how AI can help you create great content.”


Wait a minute…Are you noticing a pattern?


  1. Starts with a hook that makes a general true statement

  2. Presents a problem most marketers have (time to write)

  3. Offers a solution

  4. Proceeds to set up a how to


Again, the AI didn’t match the intro to the title.


I realize I’m giving the tools very little context, but they all appear to be blending into the same canned intro.


Let’s try one more.


Rytr





Rytr is another AI writing aid with some pretty unique features and use cases. One of them that I thought was pretty cool was the ‘Brand Name Generator’


Again, I asked the same question with its “Blog Section Builder” use case.


“AI writing assistants are increasingly getting popular in the workplace. Some companies use them when they need to generate content for a specific topic or niche. While digital agencies use them to generate all kinds of content for their clients.


The AI-generated content is not as good as human-generated content, but it can be used when you need some decent quality text that is quick and easy to create. You can use these assistants to produce blog posts, product descriptions and other marketing materials.”


I like this one the most so far. It doesn’t start with a predictable hook and it presents concise and relevant information.


Its intro is more subtle, leaving the options for the body content more open ended, rather than setting us up for a list.


Conclusion


Overall, I think AI Content writing tools are pretty neat but can’t beat a good writer with industry experience. Each introduction was clearly written and contextually aware of the questions and problems of producing marketing content.


Can you identify AI content?


Here’s a test. One of these is not AI. Which one do you think it is? Let me know in the comments below! Here is the prompt - “How to Make a Pizza”.


A) If you're like me, then you love pizza. But did you know that making your own pizza can be very easy? In this blog post, I'm going to show you how to make a pizza step - by - step. So whether you're a beginner or an experienced pizza maker, follow these instructions and you'll be enjoying pizza in no time!


B) There's nothing like a hot, homemade pizza from your favorite restaurant to satisfy your craving. In this post, we'll show you how to make a pizza at home using simple ingredients and techniques.


C) Are you tired of ordering delivery every time you want a pizza? If so, it’s time to consider making your own. Making your own pizza is a fun and easy way to step up your cooking game and impress your friends - here’s how to make one today!


D) Getting friends together for a pepperoni pizza used to be easy. With the wide range of modern diets, it’s hard to find a pizza that everyone agrees on. Why share when you can make your own? In this post, I’ll tell you how to make a tasty pizza in five simple steps.


E) Who doesn't love pizza? It's the perfect food for any occasion - whether you're having a party or just wanting to relax at home. But did you know that you can make your own pizza at home? It's easy, and in this blog post we'll show you how. So get ready to make some delicious pizza!




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